Let’s face it: changing organizations can be hard work. People with better ideas for achieving results face not only personal resistance to change but also sometimes a sluggish organizational pace. In my experience, the most competitive strategy for improving processes is to leap-frog from the status quo to four-to-five levels beyond. Here are some examples — the first from an electronics manufacturing services (EMS) company and the second from a name-brand electronics company (OEM).
Celestica, in response to the Montreal Protocol phasing out ozone-depleting substances was the first electronics contract manufacturer to leap-frog from cleaning printed-circuit-board assemblies with CFC (ozone-depleting) solvents to the no-clean process. In doing so, Celestica leaped over the aqueous-cleaning technique requiring costly capital equipment, floor space and power for the equipment, labor hours, and disposal of heavy-metal water with permits and treatments. I interviewed the parties responsible for this change a few years afterward (for my book Lean and Green: Profit for Your Workplace and the Environment), and the smarts behind the leap-frog move were motivated by environmental conservation and competitive savings of time, cost, real estate, and more.
HP, anteing up for a package-reduction challenge by Walmart, did not do as most of its competitors did — incrementally or even substantively reducing the size and weight of the packaging surrounding the products. One HP employee had the idea to make the packaging part of the product itself. The notebook computers, cables, and accessories were packed in attractive over-the-shoulder “messenger” bags — three to a cardboard shipping box without any other packaging material. In one fell swoop, this leap-frog move resulted in 97% reduction of packaging, conservation of fuel, and reduction of CO2 emissions by removing the equivalent of one out of every four trucks previously needed to deliver the notebooks to Walmart and Sam’s Clubs around the USA.
I encourage you to take advantage of the New Year to use leap-frog thinking — in your companies’ manufacturing strategies, supply-chain and logistics designs, Lean programs, sustainability programs, and every other aspect of your workplaces. Make it easier for yourself! Raise up your company’s efficacy 4-5 steps at once instead of inching upward — facing organizational resistance to change each time. Leave the arduous step-by-step improvements to your competitors, who will arrive at the finish line much later and with far more cost.
Will you face more organizational resistance to this one leap-frog improvement than to a more routine change? Perhaps yes. But if you are like me, one of the reasons you get up in the morning and head to your desk is to make your organization and the world better places.
Do you want to try on some leap-frog ideas with the TFI and TFI Environment consultants and/or community (reply below)?
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Good leapfrog stories, Pam! I love the way these companies took a longer and broader view of sustainability. We so often get caught up in “herd mentality” when instead, with a little inspired thinking and a willingness to challenge both ourselves and the status quo, we can find break-out strategies. It’s great to see – thanks for sharing.
Wow Pam! I think you hit the nail right on the head with many of the points you made in this story. I enjoyed your positivity during this challenging economic time. You are an inspiration!