Beware of ‘groupthink’ about the size of the opportunity for electronics in India

Although the figure 300,000,000 is often cited as the number of middle class Indians, this actually includes all households above absolute poverty. From the point of view of electronics companies looking for a market, there are approximately 19 million households or 90 million families with sufficient wealth to consider purchasing electronics. Challenges identified by our research include lack of component supply base, poor physical infrastructure, particularly roadways, and regulatory issues.

Posted by Matt Chanoff, December 19th, 2006